ERM - Events


Alex Liu

Late Founder of
Exclusive Resources Marketing Pte Ltd

Alex Liu - Late Founder of Exclusive Resources Marketing Pte Ltd, was once the helm of his high powered and talented team. As a graduate in Economics & Marketing, he was always in trade exhibitions, conventions, events and pageantry business, both locally and internationally.

He was the founder and International President of Manhunt International - The world's leading male model contest which is now franchised to more than 70 countries worldwide. He was also the International President and organizer for Miss Tourism Queen International Beauty Pageant; Miss Global Beauty Queen Beauty Pageant; Miss Friendship International Beauty Pageant; Miss Bikini International; Miss All Nations Beauty Pageant; Miss Resort Queen International, Miss Queen International Pageant and the International Model of the Year Model Contest.

He was a qualified judge and judged hundreds of international pageants & model competitions. He is also a pageant groomer and an image consultant. Besides being active in the pageant industry, he also professionalize in TV production (variety programs), directing & production of TV commercials, script writing, fashion styling for photography, commercial events (product launches, special events etc.) graphic designing and copywriting.

A well-known personality in the international pageantry circle, he oversaw many international pageants and modeling events. He participated in numerous events such as Miss Universe, Miss World, Miss International, Miss Earth, Manhunt International, Mr. World, Miss Singapore Chinatown. Mr. International, Best Model of the World, Miss Tourism Queen International, Mrs. World, Mrs. Globe, Mrs. Universe, Queen of Hope, Little Miss Singapore, Cinderella Scholarship Pageant and more than 60 other international pageants and model contests.

Projects that was handled by him, includes The Fashion Connections 1995, Singapore Tourism Board's Miss Tourism Singapore Contest 1995 - 1997. Princess Tenko Illusion Show 1995, Boat Quay Food Festival 1996, Miss Friendship of the World 1999 in Vietnam, Face of the Universe 2006 in Ghana and Fashion Asia Awards 2010.

In 1997, he established a new company, Exclusive Resources Marketing Pte Ltd with a purpose, which was to expand his events business beyond Singapore into the international market. And now, Exclusive Resources Marketing Pte Ltd have expended widely, with offices in Malaysia, Thailand and China. He has associate companies in Philippines, Vietnam, India, Korea, Taiwan, Indonesia and Australia.

In 1999, he went into China to start China's first male model contest - Manhunt China 1999 which started the ball rolling for the male model industry.

Now, ERM is established in China for more than 12 years, Alex oversaw numerous international and national events in mainland China and deals with many provincial governments especially Henan, Jiangsu, Zhejiang, Hainan, Guangdong, Fujian, Hubei and Heilongjiang.

In February 2010, He was honored and awarded for his contribution to the fashion and modeling industry in China Fashion Asia 2010 in Hangzhou, China by the International Fashion Media Association.